Tuesday, July 19, 2005

Logo Sucks

This past weekend the other PoliBoi and I upgraded our home entertainment system. We hooked up our new digital cable box and we complemented it with a brand new surround sound digital audio system. It was quite an expensive weekend.

One of the main reasons we got digital cable was so we could watch the new Logo channel that is only available in digital. Logo has been marketed as the BET network for gay people.

When we turned on the new system, sound and all, everything was working fine except for one terrible problem. Logo sucks!

For the first few minutes of viewing, Logo captured the interest of PoliBois. I'll admit, it is fascinating to see gay people on TV. Isn't this fascination what has kept Will and Grace on the air long after it lost its luster and creative storylines? Unfortunately, Logo seems to be starting off without any luster or creative stories/shows. It also appears to have few sponsors, which is probably common for a new network without a ratings history.

With bland programming, like the tired wedding and travel shows Logo is airing, it does not seem like the network will have many new sponsors flocking to it any time soon either. If you plan on watching, get ready for lots of hair loss talk during commercial breaks.

As a network bred from the same parent company (Viacom, MTV Networks) that has brought us edgy fare on Showtime and MTV, you would think Logo would be off to a more promising start. Ironically, it feels like it was created more for people that live in towns where cows outnumber humans, while it is really only available in larger cities. As a person that lives in a healthy gay community, I want more from a gay network than just the chance to gawk at people like me.

Logo says: "Your network. Your stories." And I respond: Would I create a network with such boring stories?

If Logo's goal is to break gay stereotypes, it certainly has succeeded in breaking one: Not all gay people know about the finer points of art and entertainment.

2 comments:

Anonymous said...

http://www.thedesertsun.com/apps/pbcs.dll/article?AID=/20050713/COLUMNS25/507130340/1085/NEWS01
http://www.qtelevision.com/site/
http://www.qtelevision.com/site/iwantqnetworkpop.asp

Mayor's vision fully in focus
Cindy Uken
The Desert Sun
July 13, 2005

As a member of the Palm Springs Human Rights Commission in the 1990s, Ron Oden was instrumental in getting Black Entertainment Television included in the local programming lineup. Now Mayor, Oden is lobbying to get more programming included that focuses on yet another minority group - gays and lesbians.

But his vision for what it could bring is much broader than local programming; it's an economic opportunity.

Oden, widely thought to be the country's first openly gay black mayor, is lobbying strenuously to get Q Television Network, a Palm Springs-based network, included on the Time Warner Cable television lineup. Q Television Network is a nationally syndicated gay television network run by and programmed for an audience that identifies itself as gay, lesbian, bisexual, transgender - and straight. It would be a natural fit for Palm Springs, which boasts a significant gay and lesbian population.

But for Oden, this is about so much more than just adding a network that is gay- and lesbian-based; it's about doing what's right for Palm Springs. And that's what really gets his creative juices flowing.

This is the place where noted retailers like Nordstrom and J. Crew frequently come for print advertising and catalog shoots.

More than 800 shooting days - including movies, TV shows, commercials and still photography - netted the valley $28 million in revenues in 2004, according to the Inland Empire Film Commission.

With the right production studio, Palm Springs and the Coachella Valley just might be able to take things to the next level. Theoretically, it could become a Hollywood satellite that turns media production into a source for year-round, high-paying jobs?

"If they get on Time Warner, they are going to build a production studio in the city," Oden said. "It gives us another opportunity to do things here. They're going to syndicate some national shows and broadcast from here on a daily basis. We're moving, baby."

Oden said one of the complaints he often hears is that there is no place in Palm Springs to produce programs; if Q Television Network builds a studio here, that would void that complaint.

Time Warner corporate officers are trying to negotiate a nationwide agreement with the type of network product Q Television Network offers, said Kathi Jacobs, director of government and community relations for Time Warner. The company is considering three different products in the same network genre; Q Television Network is one of them. She said a decision in expected "sometime in the future."

Carol Hinnant, vice president of acquisitions for Q Television Network, said Tuesday, "We are still talking with Time Warner and hope for a positive resolution in the next couple of months."

As I've gotten to know Oden better during his tenure as mayor - and watch how he works - there are no accidents. Most everything he does is by design.

Earlier this year, he talked of his vision to reestablish Palm Springs as a playground for the stars. He enlisted the help of actors, singers, writers and others to brainstorm ways to attract more stars and visitors to the city - and bring the Hollywood allure back to the desert.

Once a bit static, the picture is starting to become much clearer. It's becoming a don't-miss drama.

Anonymous said...

http://biz.yahoo.com/bw/050721/215784.html?.v=1

Q Television Network Launches in Maine on Time Warner Cable
Thursday July 21, 3:07 pm ET

PALM SPRINGS, Calif.--(BUSINESS WIRE)--July 21, 2005--Q Television Network (OTCBB Other: QBID), the first 24/7 premium network for the gay and lesbian community, which will be celebrating its one-year anniversary on September 5th, will be available to Time Warner Cable customers in Maine at the end of July. Q Television has also signed an enhancement to its original agreement with Time Warner Cable to now provide Q Television subscribers with video on demand content.

"All of us in the Q family are very pleased that Time Warner Cable has decided to make Q Television available to its customers, and we thank Time Warner Cable for including Q in its channel lineup," said Frank Olsen, President, CEO and Founder of Q Television Network. "We are committed to showing the GLBT community quality live programming, and we look forward to being invited into the homes of Time Warner Cable's customers."

QTN will be seen as a premium channel available 24-hours 7 days per week with a complementary video on demand (VOD) offering for those who sign up to receive the channel.

"We are excited to enhance our channel line up with QTN's live and original programming geared towards the GLBT community. This network provides a variety of programs that will appeal to many of our customers," said Keith Burkley, Division President, Time Warner Cable New England Division.

Q Television currently offers its customers 3 1/2 hours of live broadcasting per night with its original "On Q Live" program. Q Television prides itself on bringing the GLBT community the action as it happens, and recently held a 24-hour live marathon from 7 cities, simultaneously broadcasting 4 parades at once.

About Q Television:

This 24/7 premium television network is organized to create, develop and feature television programming for the gay and lesbian community, including live & interactive content every weeknight, plus sports, information and entertainment. While the company expects much of its subscriber base to be comprised of members of the gay and lesbian population, management also believes that quality programming about the gay and lesbian experience, designed to entertain, educate and inform, will attract many other segments of the viewing public. The company's programming is available on a subscription basis to those desiring to subscribe. The network is telecast 24 hours per day, 7 days per week. Providing distribution via satellite ensures availability of the network across the United States, including Alaska, Hawaii and Puerto Rico. Q Television Network is the official network of Gay Games® VII. The network is also ad-supported. For further information on programming and subscriptions, please visit www.qtelevision.com.

Safe Harbor Statement

As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the television network's ability to execute its business model and strategic plans; and the risks described from time to time in the company's Securities and Exchange Commission filings.

Contact:

Media Relations Contact:
CWR & Partners, LLP
Ronnie Welch, 508-222-4802
Ronnie@cwrpartners.com
or
Investor Contact:
Equity Relations, Inc.
Richard Brown, 617-314-7379
Staff@EquityRelations.com