This past weekend the other PoliBoi and I upgraded our home entertainment system. We hooked up our new digital cable box and we complemented it with a brand new surround sound digital audio system. It was quite an expensive weekend.
One of the main reasons we got digital cable was so we could watch the new Logo channel that is only available in digital. Logo has been marketed as the BET network for gay people.
When we turned on the new system, sound and all, everything was working fine except for one terrible problem. Logo sucks!
For the first few minutes of viewing, Logo captured the interest of PoliBois. I'll admit, it is fascinating to see gay people on TV. Isn't this fascination what has kept Will and Grace on the air long after it lost its luster and creative storylines? Unfortunately, Logo seems to be starting off without any luster or creative stories/shows. It also appears to have few sponsors, which is probably common for a new network without a ratings history.
With bland programming, like the tired wedding and travel shows Logo is airing, it does not seem like the network will have many new sponsors flocking to it any time soon either. If you plan on watching, get ready for lots of hair loss talk during commercial breaks.
As a network bred from the same parent company (Viacom, MTV Networks) that has brought us edgy fare on Showtime and MTV, you would think Logo would be off to a more promising start. Ironically, it feels like it was created more for people that live in towns where cows outnumber humans, while it is really only available in larger cities. As a person that lives in a healthy gay community, I want more from a gay network than just the chance to gawk at people like me.
Logo says: "Your network. Your stories." And I respond: Would I create a network with such boring stories?
If Logo's goal is to break gay stereotypes, it certainly has succeeded in breaking one: Not all gay people know about the finer points of art and entertainment.