The spending had been lopsided here, with supporters of gay marriage spending $450,000 to fight the measure with television advertising and polling, compared with $19,000 spent by opponents.
"Still, we were just a little bit out-organized," said Seth Kilbourn, national field director for the Human Rights Campaign, a Washington group that helped pay for the Missouri opposition. "We can't let that happen again."
Perhaps HRC will soon learn that the gay rights issue is simply not a matter that you can throw money at. It is a fight that you need to focus on changing hearts and minds to win. It is not something that you can just rely on courting big donors to win. Perhaps when they talk about being "organized" they will make sure that they are no longer just talking about getting some sugar daddies from down south to fill their pocketbooks. Maybe they are actually going to start taking community organizing and grassroots efforts seriously. Saul Alinsky anyone?